The Dainik Bhaskar Group connects with its stakeholders through various platforms to drive strong engagement platforms. The Group has initiated a range of brand extensions that delve into diverse fields, appeal across varied sections of society and draw audiences at multiple levels.
Unmetro is an economic terrain that is fast reaching critical mass. It’s here that the India’s 21st century growth story is being written. Dainik Bhaskar Group is helping marketers gather critical information about this rapidly changing segment of the Indian population, beyond top metros. There are about 8,000 cities & towns across the country, beyond the traditional top metros also referred as to as the rest of Urban India, Middle India, or Tier II / III / IV cities. Unmetro includes 45 cities with a population of more than 1 million and another 480 cities with a population of 100,000 or more.
At DB Corp., we call this the ‘Unmetro’ revolution. While the metro markets continue to be important, the blurring of boundaries and the emergence of these new centres of economic growth need to be brought into focus.
Dainik Bhaskar’s Unmetro initiative is aimed to break the paradigm of metro-centric advertising, by making marketers think out-of-the-box and shift their focus to the cities beyond metros that’s fuelling the real growth. New opportunity are rising affluence levels and change in consumption patterns are opening doors for marketers to service new markets. This has created numerous opportunities for both national and international brands in India.To continue this endeavour ‘Unmetro – Action is elsewhere’, a brand new campaign aimed at the marketers, advertisers and the media planner/buyer was launched beginning this year.
We believe we are best placed to tell and represent the ‘Unmetro’ story, having grown in size, strength, voice and acceptance of our audiences in the Unmetro markets.
We are bringing markets closer to the customer through our large repertoire of publications that have the highest circulations in the Unmetro markets. We offer our advertisers attractive, competitive rates for advertising in our publications and our help and service in mining the potential of these markets. Our Unmetro – the action is elsewhere initiative encourages strategic thinking and builds the conversation with the marketing and advertiser community to unleash the potential of these cities beyond the metros.
We are reaching evolved content to a wide range of audiences in these markets. We are doing this by innovating on delivery platforms. We are bringing these attractive markets within the reach of producers and service providers. For us, Unmetro is a bridge we are building for progress and prosperity to navigate its way.
In today’s fast-paced world, the beauty of the written word is less and less appreciated. Creative ingenuity, social statements, evocative stories and hard-hitting campaigns – these have all been a quintessential part of India’s print advertising. And we felt the strong need to revoke an affiliation for print media in India.There has never been a compendium for print advertising in India. No single compilation that celebrates this body of work.
As India’s largest newspaper Group, we introduced India’s first unique compendium of the best in print advertising in India – ‘Mosaic’. Launched in 2012, the compendium was a resounding success, with 83 campaign submissions from 22 leading creative agencies. In the past three editions, Mosaic has featured some of the key award winning print campaigns from brands such as DHL, Cadbury, Audi, Ford, Fujifilm, Parker Pens, Woodland, Chlor-mint, Mercedes-Benz, Citibank India and Skoda.
INDIA PRIDE AWARDS
Ever since Indian independence, the PSU sector has invested in the progress of the nation at an unparalleled scale. Partnering India’s development at every step. Enabling the country to become one of the world’s rising economic giants.
This spirit of commitment and perseverance is something we deeply admire. And so, the Dainik Bhaskar Group conceived and instituted the India Pride Awards – a unique tribute to the Public Sector Undertakings (PSUs) that applauds and celebrates their immense contributions towards nation-building.
The award selection process is a rigorous one, with a regular re-calibration of every nomination against the analysis and rating of ICRA (our Knowledge Partners). The award ceremonies have been graced by the presence of many dignitaries including Dr. M. Veerappa Moily (Union Minister for Petroleum & Natural Gas, Environment and Forests), Shri. V Narayanasamy (Minister of State, Parliamentary Affairs, Prime Minister's Office, Personnel, Public Grievances and Pensions) and Shri. Montek Singh Ahluwalia (Deputy Chairman, Planning Commission, Govt. of India). Today, these awards are considered amongst the most prestigious in India, and have moved into their 6th year.
On: 19th December 2013 | Venue: Taj Palace, Delhi
Chief Guest: Dr. M. Mangapati Pallam Raju, Hon'ble Union Minister, Human Resource Development, Govt. of India
Guest of Honour: Dr. Harak Singh Rawat, Cabinet Minister of Agriculture, Medical Education & Soldier Welfare, Govt. of Uttarakhand
Special Guests: Dr. Charan Das Mahant, Hon'ble Minister of State of Agriculture Government of India & Shri. Rajeev Shukla, Minister of State Planning and Parliamentary Affairs
On: 28th January 2013 | Venue: The Oberoi, New Delhi
Dr. M. Veerappa Moily, Union Minister for Petroleum & Natural Gas, Environment and Forests
Shri. Jagdambika Pal, Chairman, Committee on Public Sector Undertaking
New Award Segment Introduced: Best Creative Agency – PSU
On: 21st October 2011 | Venue: Taj Palace, New Delhi
Chief Guest: Shri. Montek Singh Ahluwalia – Deputy Chairman, Planning Commission, Govt. of India
Guests of Honour: Shri. V Narayanasamy, Minister of State, Parliamentary Affairs, Prime Minister's Office, Personnel, Public Grievances and Pensions and Shri. Jairam Ramesh, Union Minister of Rural Development
New Awards Segments Introduced:
Social Change Agents
Impact Creator – Civil Servants
JAIPUR LITERATURE FEST
Dainik Bhaskar is associated with 26 sessions at Jaipur Literature Fest 2015 ( 8 sessions presented by Dainik Bhaskar, 13 sessions of regional literature branded as Dainik Bhaskar Bhasha Series and 5 sessions for DNA). One of the biggest events of the festival, the launch event ‘Ruskin Bond in conversation with Ravi Singh,is presented by Dainik Bhaskar.Kalpesh Yagnik (Group Editor)is a panelist in the session "The Need to Listen: Dialogue versus Rhetoric". Sudheendra Kulkarni, Syed Salman Chishty, P. Sivakami, Pinky Anand and Kalpesh Yagnik moderated by Shashi Tharoor.
Another event, the launch of the book ‘Himalaya ka Kabristaan’ by Mr Laxmi Pant with Namita Ghokale and Steven Alter was also presented by Dainik Bhaskar.