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Social Initiatives

Treading towards a better, brighter and more secure future for India - one step at a time.
Being India’s largest newspaper Group, Corporate Responsibility and Social Stewardship have always been integral to Dainik Bhaskar Group. Since inception, it has evolved on the ethos of a socially concerned organisation. The organisation has always given priority to creation of better and well informed communities, which has positively impacted the lives of many.

EK PED EK ZINDAGI

social2A greener tomorrow is not a desire anymore. It’s the need of the hour. The Group launched the ‘Ek Ped Ek Zindagi’ initiative, aimed at promoting sapling plantation amongst people so that one sapling gets planted and nurtured by everyone in their lifetime. We also appeal people to name the sapling, which they planted, by their own name. By doing so, people were given a chance to make themselves personally responsible for the nurturing of saplings.

In 2015, the Dainik Bhaskar Group planted over 2.5 million trees under the ‘Ek Ped Ek Zindagi’ initiative

TILAK HOLI

social3Millions of gallons of water get wasted during the Indian festival of Holi. 5 years ago, the Dainik Bhaskar Group took a step towards reducing this massive unconscious wastage. The campaign ‘Tilak Holi’ promotes dry celebration of Holi, thereby motivating citizens to refrain from playing Holi with water and channel their festive spirit in an eco-friendly manner.

SAVE BIRDS CAMPAIGN

social6During the months of scorching summer season, thousands of birds die due to a lack of drinking water and grains to eat.

The ‘Save Birds’ initiative was a campaign to help birds in distress. The Dainik Bhaskar Group distributed free ‘Sakoras’ (specially-designed earthen pots) to its readers. The readers were then encouraged to keep these pots full of water and grains, and place them in the windows of their houses to provide relief to birds during summer. 1.5 million people participated in this initiative. More than 1 million bird baths(sakoras) were distributed.

MITTI KE GANESH

social4In India, the day of Ganesh Chaturthi witnesses innumerable immersions of revered Lord Ganpati idols in various water bodies. These idols are usually made out of POP and other synthetic materials.

The Dainik Bhaskar Group introduced the concept of ‘Mitti Ke Ganesh’ (Clay Idols) under which readers were encouraged to bring home Ganesha Idols made of clay, instead of the ones made out of 'Plaster of Paris' to avoid contamination of natural water bodies. The campaign even encouraged individuals to immerse the idols in a water container at home and reuse the water.

This noble cause was not only adopted by a significant number of people but also got supported by religious leaders of various sects.

SARTHAK DEEPAWALI

Diwali is the Indian festival of lights and prosperity. But the true joy can only be relished when we spread joy in other’s lives. The ‘Sarthak Deepawali’ campaign appeals to people to share Diwali gifts and confectionaries with the underprivileged section of our society, thereby making Diwali truly special for them.

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ANNADAAN

social8India is one of the many countries which see acute hunger crisis due to food wastage and mismanagement. And this is a heartbreaking struggle many face every day. The Annadaan campaign initiated by the Dainik Bhaskar Group appealed to the more fortunate sections of society to come forward and help these people.

In Oct 2015,we called for donations from the masses in terms of food grains. People responded, contributing a massive amount of 300 tones. These were distributed amongst 15,000 farmers and their families in the drought hit region of Marathwada in Maharashtra.

VASTRADAAN

social9While winters may be cosy for some, for a huge part of India, it is the season of biting cold. The Vastradaan campaign by the Dainik Bhaskar appealed to the people to help the poor and underprivileged during winter. We asked for donations and contributions in the form of clothing and blankets. A total of 14.60 lakh units of clothes were distributed to help the underprivileged.

Computer Education

social12While the digital era has taken India by storm, there are certain sections of society that are simply not exposed to even the most basic training in computers. The Dainik Bhaskar Group undertook the responsibility of making computers accessible to these people through a unique 2-month initiative.

Computer Education is a first-of-its-kind knowledge initiative in the country that offers a free basic computer training facility in office campuses. Using existing internal facilities and resources, this campaign is especially meant for housewives and senior citizens.

Over 17,000 housewives and senior citizens have been trained in our facilities in the past 4 years. We have not only educated them in the world of computers, but have also built a strong emotional connect with them and can now proudly claim to be their ‘knowledge partner’.

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