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We are at a time when the world is struggling to keep itself afloat. This is partly due to the greed of a few, some may say many, but most will agree that it is a creation of the private sector. Whatever maybe the real truth, it did push the biggest global bankers to seek funding from the government. Today the biggest brands like AIG and Citibank do not shy away from being labeled as ‘public sector’. It’s important in this time to take a fresh look at the Indian public sector’s contribution to the Indian economy. Public Sector has provided the base from which India’s economy has grown and flourished. Their contribution has been strategic as well as crucial in sustaining the current. The public sectors’ contribution is rarely recognized but they are frequently lambasted for their capacity to shy away from profits. Profit also equals greed sometimes and organizations that want to emerge as institutions need to take a fresh look at this. Dainik Bhaskar group wants to reward, recognize and encourage the hard work and leadership qualities of the public sector organizations. We recognize their contribution in nation building, that has given sustenance and growth to the Indian economy in these times.

Aims & Objective of IPA – To promote efficiency, all round growth and development in organizations where     public investment is involved. To assist the PSUs in their effort on Human Resource Development and for     optimizing the full potential of men and women working in them. To recognize the outstanding contribution made by organizations and individuals in different areas towards promoting efficiency. To encourage and motivate the individuals to achieve higher goals of excellence.